BRAND-IDENTITY BRIEF GUIDE | BrandParlour Communications Inc

Starting the branding process with a clear direction helps us to deliver to precision. Kindly fill the form below to help us gain insight into the kind of brand you want to build and capture your brand essence.

First name

Last name

Email

Phone

Company name

Vision

Mission

For how many years have you been in operation?

What products and / or services do you offer?

Who are your competitors?

Why do you consider your offerings better than your competitors?

What three attributes would you like your target audience to think of when they look at your new branding?

Which of these words is a better fit for your brand?

Traditional

Modern

Contemporary

Other

Looking at other brands generally, what logos do you like and why?

Looking at the brands in your field, what logos do you like and why?

If you were a financial bank, what brand would you be?

If you were a food brand, what brand would you be?

Do you have a payoff or slogan? What is it?

Do you have colour preferences? What do these colours mean to you?

Do you have a website? Please state if yes.

Kindly list your social media handles against the platforms.

Do you have an existing Logo

Yes

No

If applicable, what do you like about your current logo?

Kindly upload logo.

If applicable, how many products do you want package designs for? List them:

Is there any other thing(s) you think we should know about your expectations that has not been captured in this form?