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BEACON Magazine - NPIM

PROJECT TYPE
Brand Development • Content Design • Digital Publishing
ROLE
Brand Designer, Visual Strategist
Client Overview

Nigerian Professionals in Manitoba (NPIM) sought to create their inaugural digital magazine to spotlight stories, careers, and entrepreneurial journeys of Nigerian professionals thriving in Manitoba. BEACON was envisioned as both a storytelling platform and professional resource bridging career insights with cultural celebration.

The Challenge

NPIM needed a digital publication that would:

  • Celebrate the achievements and contributions of Nigerian professionals in a meaningful way

  • Provide practical career insights, interviews, and resources tailored to community needs

  • Strengthen NPIM's brand identity and community engagement efforts

  • Create branded, shareable medium reaching stakeholders, partners, and prospective members

Our Solution

Editorial Strategy & Brand Development:

  • Led collaborative process defining editorial themes: career empowerment, entrepreneurship, health, community success, and diaspora excellence

  • Developed the BEACON naming concept symbolizing light, leadership, and visibility, aligned with the NPIM mission

  • Created sophisticated, modern visual identity using brand tones and bold typography

Content Design & Digital Publishing:

  • Designed a flexible, grid-based editorial layout ensuring easy navigation and visual flow

  • Created custom templates for cover stories, member spotlights, Q&A interviews, resource pages, and event highlights

  • Optimized design for both mobile and desktop readability

  • Delivered high-quality, interactive PDF format with supporting social media graphics

Result

  • Successfully launched to over 150 live attendees during the 2025 NPIM Career Empowerment Conference

  • Distributed digitally via NPIM mailing list and social channels, reaching a broader community

  • Significantly boosted NPIM's brand positioning as a professional resource hub and authoritative voice

  • Established BEACON as a sustainable platform for ongoing storytelling and future sponsorship opportunities

  • Created a template for quarterly publication with a scalable editorial structure

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