A New Design - Made with PosterMyWall (2).png

Purplus Goodies

PROJECT TYPE

Brand Identity • Packaging Design • Print & Digital Visuals

ROLE

Brand Designer, Visual Strategist

Client Overview

Purplus Goodies is a fast-growing food brand delivering authentic Nigerian snacks to Winnipeg. Specializing in small chops, grills, and pastries, they needed a visual identity reflecting premium quality, homemade freshness, and cultural roots while maintaining professional, market-ready appeal.

The Challenge

The brand required comprehensive visual identity and packaging systems that would:

Establish vibrant and memorable brand recognition
Reflect freshness, taste, and cultural pride
Provide ready-to-print visuals for events, social media, and delivery packaging
Position Purplus Goodies as both community favorite and scalable food brand

Our Solution

Brand Identity Development:

Created playful yet polished logo blending bold purple palette (representing royalty and richness), golden arc (suggesting baked goods and growth), and tongue icon (expressing deliciousness)
Developed clean, rounded typography for homemade yet professional appeal
Designed adaptable logo system for print, packaging, stickers, signage, and social media

Visual Language & Packaging:

Established energetic color palette (purple, orange, white) that's culturally grounded
Created product labels for snack packs and delivery containers
Designed pop-up banners, flyers, and digital contact cards with QR codes
Developed social media-friendly designs and promotional materials

Result

Improved brand visibility at pop-up events and food fairs
Achieved consistent visual identity across all print, digital, and packaging materials
Simplified customer engagement through branded call-to-actions and QR integrations
Received strong customer feedback on professionalism and memorability
Successfully positioned Purplus Goodies for wholesale, event catering, and digital orders