

RUACH Real Estate Investment
PROJECT TYPE
Brand Identity & Marketing Collateral Development
ROLE
Brand Designer, Visual Strategist

The Challenge
RUACH lacked a cohesive brand identity that could communicate credibility and confidence to their diverse audience of investors and property seekers. Key issues included:
No known brand visuals identity
Absence of defined brand guidelines or professional marketing materials
Need for seamless integration across print and digital platforms

Our Solution
We conducted comprehensive discovery sessions to understand RUACH's values, goals, and target market, then developed:
Logo Design: Bold and minimalistic logo symbolizing growth and stability with custom typeface and real estate-inspired iconography
Brand Identity System: Consistent color palette, font system, and design style reflecting professionalism, clarity, and trust
Marketing Collateral: Business cards, property flyers, signage templates, and investor presentation decks
Social Media Templates: Clean, modern layouts for property listings and brand messages across Instagram and LinkedIn
Brand Style Guide: Comprehensive documentation ensuring consistency across all visual communications
Result
Elevated RUACH's market presence with a polished and recognizable brand identity
Increased social media engagement through consistent, professional-looking content
Improved investor confidence via well-designed pitch materials
Strengthened client trust and enhanced brand positioning in competitive market

