top of page
Screenshot 2025-09-09 184914_edited.png
A New Design - Made with PosterMyWall (2).png

Tradesquare.biz

PROJECT TYPE
Brand Development, Marketplace Launch, Vendor Engagement Strategy
ROLE
Brand Designer, Visual Strategist
Client Overview

Tradesquare.biz was envisioned as a digital community marketplace specifically for Black-owned, African, and Caribbean small businesses to sell products, connect with buyers, and build visibility across Canada and internationally. The founders sought to create more than just commerce a true community space where culture meets business.

The Challenge

The platform needed comprehensive brand development and launch strategy to:

  • Build visually consistent and meaningful brand identity

  • Develop effective onboarding and outreach materials for vendors

  • Launch platform with compelling storytelling and clear value messaging

  • Grow audience trust through authentic community-centered marketing approach

Our Solution

Brand Identity & Voice Development:

  • Defined Tradesquare's core personality as community-driven, modern, and culturally grounded

  • Created logo refinement and cohesive color palette

  • Established comprehensive messaging pillars for vendors, shoppers, and partners

Website Content & UX Strategy:

  • Collaborated with developers ensuring site content aligned with community-first mission

  • Created homepage messaging and intuitive marketplace navigation language

  • Developed "How it Works" copy and clear vendor benefits breakdown

Vendor Onboarding Campaign:

  • Designed comprehensive vendor onboarding kits with flyers, explainer content, and welcome templates

  • Created social media and WhatsApp messaging templates for grassroots outreach

  • Developed digital ads featuring authentic vendor stories

  • Provided video script direction for platform introduction content

Result

  • Successfully executed soft launch with strong initial vendor onboarding

  • Increased platform awareness throughout African & Caribbean business communities

  • Generated positive early feedback on brand clarity and user experience

  • Established foundation for long-term growth and community trust-building

bottom of page