top of page
Screenshot 2025-09-09 184914_edited.png
A New Design - Made with PosterMyWall (2).png

Triple A Pap

PROJECT TYPE
Brand Identity & Packaging Design
ROLE
Brand Designer & Packaging Consultant
Client Overview

Triple A Pap is an Afrocentric food brand specializing in nutritious, ready-to-make pap (ogi) a traditional West African fermented cereal pudding. The brand aimed to enter retail markets with eight distinct organic, preservative-free flavours targeting both local and international audiences.

The Challenge

The brand needed a unified identity and packaging system that would:

  • Maintain visual harmony across eight different SKU flavours

  • Make each flavour easily distinguishable at retail level

  • Communicate African heritage, modern health consciousness, and retail readiness

  • Appeal to both diaspora and mainstream health-conscious consumers

Our Solution

Brand Identity:

  • Created bold, circular logo reflecting unity, tradition, and trust associated with homemade pap

  • Developed cohesive brand system using earthy, organic tones with vibrant highlights for flavour differentiation

Packaging Strategy:

  • Designed scalable system with round label stickers and rectangular pouch labels

  • Created distinct colour schemes for each flavour while maintaining brand consistency

Product Line Development: Eight flavours with unique visual identities: Yellow Pap, Spiced Yellow Pap, Guinea Corn Pap, Millet Pap, Mixed Grain Pap, Nutrimix Pap, and Nutrimix Combo Pap, all available in multiple sizes.

Result

  • Created scalable packaging system accommodating future product line expansion

  • Increased product appeal on both retail shelves and online platforms

  • Strengthened brand visibility and recognition through consistent design language

  • Successfully positioned brand for diaspora markets and health-conscious mainstream consumers

bottom of page