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Winnipeg Naija Trade Fair 2024 & 2025

PROJECT TYPE
Event Branding
ROLE
Planning, & Coordination
Client Overview

The Winnipeg Naija Trade Fair serves as a landmark cultural and business showcase celebrating Nigerian entrepreneurship, connecting local vendors with community, and spotlighting African-owned businesses in Manitoba. The event has become a cornerstone platform for cultural pride and economic empowerment.

The Challenge

The Trade Fair committee sought to:

  • Increase community participation and vendor visibility year-over-year

  • Create a festive, family-friendly environment appealing to diverse audiences

  • Position the Trade Fair as a premier platform for cultural celebration and business empowerment

  • Achieve significant growth from the 2024 to 2025 editions while maintaining quality and community focus

Our Solution

Comprehensive Event Strategy (2024-2025):

  • Event Branding: Developed bold visual themes with cohesive branding across platforms

  • 2024 Theme: "Celebrating Culture. Supporting Business."

  • 2025 Theme: "Bigger. Better. Boundless."

Marketing & Community Engagement:

  • Crafted compelling event messaging, taglines, and strategic calls-to-action

  • Executed comprehensive email campaigns, press releases, and social media content

  • Managed community buzz and vendor spotlight campaigns, building anticipation

  • Collaborated with CBC Radio and other local media for extensive coverage

Vendor & Experience Management:

  • Created branded vendor onboarding documents, booth signage, and marketing toolkits

  • Developed partnership proposals and exhibition packages for sponsors

  • Provided layout direction, optimizing vendor flow, and guest engagement

  • Coordinated cultural performance segments and family-friendly activities

Result

2024 Achievements:

  • 100+ vendors showcasing diverse African-owned businesses

  • About 2,000 attendees from the Nigerian community and beyond

  • Strong media engagement with positive feedback across platforms

  • Increased sponsor interest for future editions

2025 Growth:

  • 115 vendors with expanded categories, including fashion, food, art, wellness, and services

  • 2,000+ attendees from increasingly diverse communities

  • Featured on CBC The Weekend Morning Show

  • Over 10,000+ online impressions and 5,000+ engagements during the campaign

  • 93% of vendors rated the fair as "excellent" or "very good"

Community Impact:

  • Strengthened Canada Naija Business Hub's reputation as a leading entrepreneurship platform

  • Generated wholesale partnerships and new business connections for vendors

  • Established the Trade Fair as the premier cultural and economic event in Manitoba

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