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Ziggy Zobo

PROJECT TYPE
Brand Identity & Packaging Design
ROLE
Brand Designer, Packaging Consultant
Client Overview

Ziggy Zobo is a vibrant beverage brand specializing in refreshing, health-conscious zobo (hibiscus) drinks with a modern twist. Rooted in African tradition but targeting trendy, wellness-oriented audiences, they needed branding that balanced cultural authenticity with contemporary appeal.

The Challenge

The client required a brand identity to launch a zobo drink that looked as premium as it tasted. Key needs included:

  • Creating a memorable brand identity that stood out in retail spaces

  • Developing packaging design with strong shelf presence

  • Appealing to both African and international markets

  • Building flexibility for future product extensions (flavors, sizes)

Our Solution

We conducted market research and developed a unique visual language reflecting energy, health, and heritage:

  • Logo Design: Bold logo with custom typography inspired by zobo leaves, versatile across all platforms

  • Color Palette & Brand Style: Vibrant reds, and green signaling hibiscus base and vitality, balanced with minimalist accents

  • Packaging Design: Unusual bottle shape with minimalist label

  • Brand Collateral: Merchandise mockups, POS displays, and social media templates supporting launch campaigns

Result

  • Successfully launched Ziggy Zobo with visually cohesive, market-ready brand

  • Created packaging that captured attention on retail shelves and social media

  • Positioned the drink as both lifestyle product and health beverage

  • Generated strong customer feedback on brand appeal, packaging design, and clarity

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